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Evans considers shampooing the most important part of your natural haircare routine because your strands are the most vulnerable when wet. Ride or Die is gentle enough for daily use, for when your coils need some hydration or slippage before styling. It boasts a clean formula that's free of phthalates, mineral oil, sulfates, and parabens. Instead, it's made with biotin, a B-vitamin complex that promotes scalp health, and marigold to soothe. Be Curl contains organic aloe and wheat protein to keep your hair healthy.
Design Essentials Curl Enhancing Mousse
It helps eliminate frizz, define curls, and hydrate hair while refreshening up your overall look. For those embarking on their natural hair journey, this Beauty O-ward winner is packed with Manuka honey to hydrate and strengthen the hair. It's great for transitioning from a protective or chemically treated style to a wash-’n’-go. “Especially for type 4 naturals who may experience extreme dryness, shrinkage, and minimal elasticity.” That said, most ingredients perform differently based on the formula in which they're used. It gently yet effectively cleanses your mane without leaving any residue behind, and it lathers surprisingly well for a sulfate-free formula. The strong cologne-like scent might not be everyone's cup of tea, but otherwise, we have no complaints about this coconut-derived hair wash.
DevaCurl SuperMousse Moisture Rich Coconut Volumizer
Most of us are looking for that one magic product that will grant all of our hair wishes—whether it’s to define, volumize, seal in moisture, or carry a pleasing scent. The reality, however, is that our natural hair routines require a concoction of many different products to give us the results we’re looking for. If you took the hair porosity quiz and figured out your hair loses moisture fast, hairstylist April Kayganich previously told Cosmo to try a curl cream that has proteins and heavy moisturizers. This formula here has a one-two punch of protein and moisture, packed with keratin amino acids and shea butter to help your hair retain moisture.
Ursa Major Go Easy Shampoo
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Of course, you should also stay away from drying alcohol-based products. You should, however, invest in products with natural ingredients such as moisturizing vitamin E and aloe vera. If we’ve said it once, we’ve said it a thousand times—curly hair is structurally and compositionally different from straight hair and therefore needs different types of products. Using the right shampoo for your curls is paramount—it's the foundation to ensure you end up with the exact style and curl pattern you want post-washing. Instead, it touts raw shea butter and botanical extracts to cleanse and hydrate your curls. Dani Priester, owner of HaUs of BeaUty Salon in Englewood, N.J., is a fan of the entire Design Essentials Almond & Avocado Moisturizing & Detangling line, particularly the shampoo and conditioner.
of the Best Natural Hair Products to Try Now, According to the Pros
Allow the mixture to cool, and then apply to your hair and cover with a shower cap for 20 minutes. A favorite of Xia Charles, this pre-poo is "great for after you take your braids out" and need to detangle before going in with shampoo. The treatment breaks down build-up on both the hair and scalp and makes your hair manageable for wash-day.
Natural Skincare Products From Top Organic Brands (
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SheaMoisture Intensive Hydration Shampoo is formulated to take damaged, over-processed hair back from the brink. It leans on a blend of naturally derived butters and plant oils to moisturize parched strands while working to condition, soften, and restore your hair to a bouncier, healthier state. But due to the oils, bear in mind this shampoo isn't ideal for fine hair, as it might weigh it down. It has a truly weightless formula with a subtle, powder-fresh scent that never clashes with my perfumes or my other hair products. When applied to my damp, freshly-washed hair before styling, this product always leaves my hair soft, moisturized, and easy to shape.
Best Detangler Spray
Deep Conditioning Mask, an Allure Readers’ Choice winner for 2017, is the comprehensive remedy for dry, damaged, and chemically treated hair. Feed Your Youth Serum // Apply the serum to the hair and scalp before shampoo to promote growth and prevent aging. Leave-In Treatment // This healing treatment promises to repair even the most damaged strands from the first use. “The best type of tool that you can have for 4B hair is always going to be a wide-toothed comb,” says Evans.
From navigating multiple hair textures and running trial-and-error experiments with products, it can be tempting to throw your hands up in the air, grab your flat iron and run off with a tub of relaxer. It can also be tempting to visit a salon, if you’re comfortable doing so. Bullock specifically recommends this cowash from refugee-owned brand As I Am, saying that it's one of the few that "carries a perfect balance of moisture and protein in [its] formula." The Grammy Award winning singer posted an archival video to her Instagram on Sunday, dubbed "Cécred Wash Day" by Beyoncé and many others, to share her wash day ritual using the products and send a message to fans.
Fhi Heat Unbrush
Likewise, its restoring Jamaican Black Castor Oil formula promotes elasticity and is a great hair-thickening shampoo for natural hair. This lightweight, multipurpose organic hair oil uses a blend of plant-based oils (like castor, coffee seed, and black cumin oils) to nourish and moisturize curls while helping stimulate hair growth too. Go ahead and use it on your scalp, as a hot oil treatment, a conditioning booster, or daily shine-enhancer. Apple cider vinegar helps to deliver a clean scalp by restoring pH levels, which in turn reduces both grease and itching.

This heavy-weight conditioner from Pattern was made just for curls like 4c. It has a rich and decadent texture filled with super hydrating ingredients like shea butter and avocado and safflower oils. Plus, the cream formula has great slip to help you work through knots and tangles during your shower time. Explaining how hard it can be to keep color-treated hair healthy and strong, Beyoncé’s experience of having to choose between color or relaxer treatments is something many Black women can relate to. As more information emerges about the chemicals within certain hair products, Black women have been forced to weigh the risks of certain beauty practices.
The result is a formula that’s 100% yours, with your name on the label. You can opt for individual shampoos or conditioners, or invest in the complete systems, which also come with a treatment mask and oral supplements. Prose is a certified B Corp and Climate Neutral, they formulate with no harsh chemicals, and they bottle everything in their Brooklyn factory. The Good Trade was sent over a dozen natural haircare products to review and I personally tested them to determine the very best. Our team also scoured thousands of online reviews and drew on a decade of experience researching, testing, and corresponding with organic haircare brands.
As with a majority of natural hair products, what works for one person may not work for another. An entire family can gather a full pantry of products and what works for mom might dry and bring forth a flaky mess for one of the kids (that’s personal experience speaking). Known for their EWG-verified laundry detergents, Attitude has ventured into the space of cleaning your hair, too. The brand creates high-performance cleaning products and personal care products that run the gamut from air purifiers to toothpaste to face serums, and much of their packaging is designed to reduce plastic. The most affordable products on this list (by far!), their shampoos are still made with 98% naturally sourced ingredients, and you can usually find their products at places like Whole Foods and Walmart. Another enthusiastically recommended product from Bullock, this styling formula is perfect for those who need a strong hold gel.
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